We’re an eCommerce Agency Defined by Results

Custom Design: The custom design project for Arctic Supply included the design of a brand new homepage, along with new category, subcategory, and product pages. The design of the homepage was brand integrated, featuring color-aligned visuals and elements that consolidated the brand experience and improved the overall aesthetic of the website.

For their homepage, we developed several custom banners through which visitors could navigate to featured categories; our designers also promoted categories associated with high-intent to purchase, such as “HVAC Parts,” “Installation Supplies,” “Top-Selling” systems, and “Brands” through prominently displayed, navigable tiles and icons.

To encourage user navigation, we also designed a new, sticky mega menu to succinctly and neatly categorize Arctic Supply’s wide catalog of HVAC systems and repair parts, carefully nesting categories and subcategories within it in order to declutter the website and provide a superior customer experience.

Advanced Development: In order to ensure the seamless operability of all the components of their new BigCommerce website, 1Digital^® Agency’s developers created new functionality for Arctic Supply’s website. Our developers created and implemented a “Price Contingency” option for certain product pages, allowing the price tool to adjust based on the add ons or features selected by a client, improving the accuracy of pricing and improving the shopping experience. As Arctic Supply enables its customers the ability to pick up their orders in-store, 1Digital^® Agency also developed an “In-Store Pickup” option for the product pages

1Digital^® Agency also installed and configured Instant Search+ within the client’s new BigCommerce website. Our developers also established a series of filters and associated select products with them, setting a template for the client to follow by which additional products could be filtered in the future. These features boosted the search functionality and the overall user experience of the client website. Intuitive search functionality is even more vital for eCommerce merchants serving predominantly serving in B2B; many of their clients visit these websites with a SKU or specific part number already in mind. Robust search capabilities make it easier to connect their customers with the parts and products they need, improving customer satisfaction and boosting conversions.

Custom Development: As could be expected with a custom redesign, Shop Samantha Margaret’s project was accompanied by a variety of custom development items that supported the redesign efforts and assured quality.

In addition to the standard procedure of converting mockups to HTML/CSS, our developers also made sure that the finished designs met Google’s mobile-first testing for mobile optimization. Our eCommerce development team also styled 5 CMS pages and integrated Instant Search + into the client’s Shopify store, in order to preserve the quality of the user shopping experience afforded by the website.

Pursuant to our design and development efforts, 1Digital^® Agency provided 30 days of support with the project to ensure that everything was delivered and working as intended, to ensure customer satisfaction.

eCommerce SEO: In addition to its redesign and development projects, Shop Samantha Margaret also partnered with 1Digital^® Agency for an eCommerce SEO project, targeting a cohort of 20 curated keywords closely associated with customer search intent and intent to purchase.

Our full-service SEO team audited the client’s website for duplicate content, broken and toxic links, rectifying the issues where they were uncovered. We also verified that the right processes were in place for optimizing a variety of on-page ranking signals, such as metadata and alt text, among others, and optimized key pages during the process.

Meanwhile, our content production team produced a variety of optimized content for the client website, including blogs and category page content, as well as a series of offsite posts to be used to generate backlinks for the client. Throughout the process, our team has monitored the client’s Google Analytics and Google Search Console accounts to track the success of the project and make adjustments as necessary.

PPC: After realizing the success of their SEO campaign with 1Digital^® Agency, Eloquence expanded their project to include a PPC campaign to help further supplement the results of their organic growth. Our PPC specialists devised a paid search strategy for Eloquence the success of which has centered around ongoing optimization.

Taking over management of this client’s PPC campaign, 1Digital^® Agency’s PPC specialists crafted a fresh set of ad copy and variants highly targeted to the client’s target audience, and engaged in numerous ongoing optimizations. Among them, our PPC experts performed targeted bid management strategies and negative keyword identification to ensure that only the most targeted keywords were selected for given ad groups. Our specialists also continuously monitor the performance of the campaign with respect to time of day, device, geographic location and more, while performing monthly A/B testing. To capitalize on the potential of visitors that don’t convert on the first visit, our team runs static remarketing display ads. Our collective optimization efforts drive down costs in the long term while boosting ROI. After the first six months of their PPC campaign, they had achieved nearly 230% return on ad spend.

Website Support & Custom Development: In order to create the ideal user experience and extract the most value from the results of their digital marketing efforts, Eloquence also partnered with 1Digital^® for a variety of BigCommerce custom development items and maintains an ongoing retainer support agreement with our team.

At the outset of their project, our 1Digital^® Agency’s development team made a variety of UX-boosting adjustments to their website, Eloquence.com. Among them, our developers reduced the amount white space in the site’s universal header to condense the display, wrote a custom script to enable a parent category dropdown display for the menu when a user hovered over it, and created an optimized one-page BigCommerce checkout. In addition, our developers created numerous mobile-friendly improvements to their website, writing a custom script that improved mobile product page image displays, creating new responsive coding to create a more mobile friendly menu, and writing an additional script to enable lazy-loading for their website, making the interface more scroll-friendly. We also created a “Back to Top” button to boost the user’s navigation and enjoyment while perusing scroll-friendly pages that tend to get lengthy. In addition to these larger customizations, Eloquence maintains a retainer support agreement with 1Digital^® Agency whereby they can rely on our expert developers to make changes and adjustments on an as-needed basis to preserve or improve the functionality and user experience of their online store.