We Create Success Stories

Custom Development: As could be expected with a custom redesign, Shop Samantha Margaret’s project was accompanied by a variety of custom development items that supported the redesign efforts and assured quality.

In addition to the standard procedure of converting mockups to HTML/CSS, our developers also made sure that the finished designs met Google’s mobile-first testing for mobile optimization. Our eCommerce development team also styled 5 CMS pages and integrated Instant Search + into the client’s Shopify store, in order to preserve the quality of the user shopping experience afforded by the website.

Pursuant to our design and development efforts, 1Digital^® Agency provided 30 days of support with the project to ensure that everything was delivered and working as intended, to ensure customer satisfaction.

eCommerce SEO: In addition to its redesign and development projects, Shop Samantha Margaret also partnered with 1Digital^® Agency for an eCommerce SEO project, targeting a cohort of 20 curated keywords closely associated with customer search intent and intent to purchase.

Our full-service SEO team audited the client’s website for duplicate content, broken and toxic links, rectifying the issues where they were uncovered. We also verified that the right processes were in place for optimizing a variety of on-page ranking signals, such as metadata and alt text, among others, and optimized key pages during the process.

Meanwhile, our content production team produced a variety of optimized content for the client website, including blogs and category page content, as well as a series of offsite posts to be used to generate backlinks for the client. Throughout the process, our team has monitored the client’s Google Analytics and Google Search Console accounts to track the success of the project and make adjustments as necessary.

PPC: After realizing the success of their SEO campaign with 1Digital^® Agency, Eloquence expanded their project to include a PPC campaign to help further supplement the results of their organic growth. Our PPC specialists devised a paid search strategy for Eloquence the success of which has centered around ongoing optimization.

Taking over management of this client’s PPC campaign, 1Digital^® Agency’s PPC specialists crafted a fresh set of ad copy and variants highly targeted to the client’s target audience, and engaged in numerous ongoing optimizations. Among them, our PPC experts performed targeted bid management strategies and negative keyword identification to ensure that only the most targeted keywords were selected for given ad groups. Our specialists also continuously monitor the performance of the campaign with respect to time of day, device, geographic location and more, while performing monthly A/B testing. To capitalize on the potential of visitors that don’t convert on the first visit, our team runs static remarketing display ads. Our collective optimization efforts drive down costs in the long term while boosting ROI. After the first six months of their PPC campaign, they had achieved nearly 230% return on ad spend.

Website Support & Custom Development: In order to create the ideal user experience and extract the most value from the results of their digital marketing efforts, Eloquence also partnered with 1Digital^® for a variety of BigCommerce custom development items and maintains an ongoing retainer support agreement with our team.

At the outset of their project, our 1Digital^® Agency’s development team made a variety of UX-boosting adjustments to their website, Eloquence.com. Among them, our developers reduced the amount white space in the site’s universal header to condense the display, wrote a custom script to enable a parent category dropdown display for the menu when a user hovered over it, and created an optimized one-page BigCommerce checkout. In addition, our developers created numerous mobile-friendly improvements to their website, writing a custom script that improved mobile product page image displays, creating new responsive coding to create a more mobile friendly menu, and writing an additional script to enable lazy-loading for their website, making the interface more scroll-friendly. We also created a “Back to Top” button to boost the user’s navigation and enjoyment while perusing scroll-friendly pages that tend to get lengthy. In addition to these larger customizations, Eloquence maintains a retainer support agreement with 1Digital^® Agency whereby they can rely on our expert developers to make changes and adjustments on an as-needed basis to preserve or improve the functionality and user experience of their online store.

Custom Design: KM Herbals took advantage of the migration as a capital time for a redesign. They wanted their website to put forward a new look and feel overall to appeal more directly to their target audience. They also wanted to restructure the manner in which information about their business and products was presented on their site. Our team got in touch with the elements of the old site that were capturing the essence of their image and drew on them to create a fresh look that gave new life to their site design.

Custom Development : A big concern for KM Herbals was their ability to offer different experiences to their retail and wholesale users. They wanted to avoid a one size fits all approach, and we worked with them to create a new CMS for their wholesale users that enabled them to buy in bulk and segmented their value as a wholesaler seamlessly from their value as a retail partner.

SEO: After the start of their design and development projects with 1Digital^® Agency, KM Herbals partnered with us for a creative SEO campaign to generate more targeted organic traffic to their website. Our SEO experts curated a select group of target keywords that were ideally balanced for competitive density as well as search intent. After collaborating with the client for the selection of the keywords, our technical specialists meticulously optimized their online store, paying close attention for opportunities where strategic improvements could be made, such as URL structure, meta data, and category and product page content. Simultaneously, our creative team drafted a series of pieces of original, optimized content for use both on KMHerbals.com and on offsite locations, both of which also further enhanced the performance of their link strategy. Overall, this strategy, when paired with the user experience improvements we authored for their online store, helped to reinforce their presence with a steady stream of new, highly targeted organic traffic.

Advanced Development: Since Maximilian.com is a brand new website and needed to promote the integrity of a well-established brand, BC International partnered with 1Digital^® Agency for some advanced development items to create a visually stunning storefront and an enjoyable user experience. A large part of the project was the advanced responsive development that 1Digital^® Agency performed for BC International to ensure an enjoyable shopping experience, regardless of the device used to access the website.

As a part of the customizations, 1Digital^® Agency developed an image upload feature for the product pages as well as a return form fill page to streamline the return process, which we built into a styled CMS page. 1Digital^® also developed “About the Model” sections for the client’s product pages; this feature was designed to give shoppers an impression of how Maximilian’s fur garments would fit them.

1Digital^® Agency also implemented Google Analytics codes for tracking information across the client’s new website which prove highly valuable in assessing the effectiveness of digital marketing initiatives and customer behavior. In order to improve the shopping experience for BC International’s customers, 1Digital^® configured and implemented Affirm to enable the client to offer financing options to its customers, as well as QuickBooks, so that the client could better manage invoicing and payments.

SEO Maximilian.com provides a very large catalog of luxury fur goods, including but not limited to jackets, coats, hats, and many other modern, trendy accessories. A massive pool of lucrative keywords existed for them to target through an SEO campaign, with a great deal of targeted search intent to make the campaign valuable.

Maximilian partnered with 1Digital^Ⓡ for a very large project, targeting 450 keywords associated with their fur products as well as the services they offer. 1Digital^Ⓡ’s technical team optimized Maximilian.com with header titles, metadata, and fresh page content, removing broken links and monitoring the client’s Google Search Console and Google Analytics throughout the process.

The campaign has also entailed an extensive scope of content publication, resulting in the delivery of fresh category page content along with a variety of blogs highlighting their products, service, and much more. The scope of the project has also entailed the publication of keyword-optimized content to their blog, the various pages of their website, and to third-party locations for the purposes of establishing a backlink strategy.

PPC While 1Digital^Ⓡ’s technical team was busy auditing Maximilian.com and ensuring its structure was SEO-friendly, 1Digital^Ⓡ’s PPC specialists began compiling a number of ad variants to be used in conjunction with carefully-tailored landing pages to generate business to the new website.

With so many competitive keywords on their project’s target list, 1Digital^Ⓡ’s content creators were able to generate a suite of new ads to attract their target customers. Much of the success of our PPC campaigns for our clients stems from the thorough, industry-specific keyword research that we perform for each and every project. By familiarizing ourselves with the company, the industry in which they operated and the tastes of their target market, we were able to lay the foundation of the campaign with a large fleet of keywords hand-selected for volume and conversion-optimization.

Our technical PPC specialists established a system for tracking the performance of the campaign. One of our greatest areas of focus was tracking onsite conversions to identify the most successful ads; we did so by accounting for user behavior, device targeting and geographic targeting, among other factors. This has enabled us to deliver the most effective ads on a consistent basis, generating the highest possible return-on-investment for the client while reducing their overall costs-per-click and acquisition.

SEO: SEO often works right alongside PPC to generate big gains for eCommerce businesses, and with Dallas Golf Company that maxim holds as true as ever. 1Digital^® Agency worked alongside Dallas Golf Company to uncover the most viable keywords to target for search engine optimization, including both product-specific and process-specific keywords for maximum effect.

1Digital^® Agency’s SEO experts optimized DallasGolf.com, auditing fine details such as URL structure and meta titles while scrubbing the site to remove broken backlinks and toxic links. Simultaneously, 1Digital^®’s Search Engine Optimization specialists published a variety of optimized content, both to their website’s pages and to third party locations as a part of their backlink strategy. Together with their PPC campaign, Dallas Golf Company’s SEO project has generated higher organic rankings and traffic as well as healthy gains for their overall conversion rate.

SEO: Like many eCommerce merchants vying for the same eyes with a limited amount of space at the top of each SERP, RV Upgrades knew that SEO would be vital to their organic rankings and to their digital marketing strategy as a whole. Targeting a number of carefully researched, vetted, and selected keywords relevant to their target users’ search intent and products, 1DigitalⓇ Agency optimized their website, supplied them with fresh content, and published to a variety of third-party sites for the value of the backlinks supplied to RVUpgradeStore.com - resulting in higher organic keyword rankings, more traffic, and ultimately, more sales.

SEO: For a player in such a competitive market, organic rankings were also instrumental to EWCS Wire’s success. 1Digital^® Agency’s SEO experts targeted a large range of competitive keywords, using this newly uncovered information to optimize the client’s website and content that appeared on it. In addition to 1Digital^®’s onsite optimization initiatives, our SEO content creators also recharged their category and blog pages with fresh, optimized content to draw in the attention of users and search engines, helping to give a fresh boost to their rankings. In tandem with our PPC campaign, our Search Engine Optimization project has increased their keyword rankings for competitive keywords and increased their traffic and sales.

Custom App Development: Mac Me an Offer’s clientele consists largely of people with used Apple products who want to sell them. Unfortunately, no such tool existed for taking qualitative information from a customer regarding his or her used goods and converting it into an accurate quote reflecting what Mac Me an Offer would pay for them.

1Digital^® Agency developed a comprehensive custom app for Mac Me an Offer, featuring multiple avenues for quote generation and quote management. On one side, the app collects information from a customer based on the product that the customer wishes to sell. By entering product specific information about their used Apple goods, the app calculates a quote reflecting what Mac Me an Offer would be willing to pay for them. The app also gives the customer the ability to generate a quote by using the Apple serial number instead.

This system not only creates an accurate quote for Mac Me an Offer’s customers based on their product-specific inputs; it also is synched to UPS and generates a UPS shipping label that the customer can view on the BigCommerce Thank You page. To enhance the customer experience, the app is also configured to send an email with the quote details and the shipping label to the customer’s email address.

It is also vastly useful to Mac Me an Offer because it enables them to easily manage the series and products that they will buy back, along with the questions that are asked for any given product during the process. In addition, it allows them to manage serial numbers, track quote completion and abandonment during the process of quote generation, and much more. Finally, it shares store credit between Mac Me an Offer and its sister site, Mac of All Trades, which sells used Apple products.

SEO: Mac Me an Offer, like its sister site, Mac of All Trades, operates in a very competitive market. In addition to the migration and development work we performed for them, 1Digital^® Agency also crafted a highly targeted, eCommerce specific SEO campaign to generate higher quality organic traffic to their online store.

Beginning with keyword research, industry research and competitive analysis, our SEO team identified an assortment of keywords to target that were eCommerce relevant and represented a good mix of competitive long and short tail keywords. From there we optimized their site structure, identifying and removing broken links and toxic backlinks, optimizing code, title tags and meta descriptions.

Our team also built a content publication strategy hinged on their keyword strategy that involved a variety of content to be published on page as well as offsite as part of a link-building strategy. We crafted fresh content for their category pages and along with keyword-dense long and short form content for their blog. All the while, ongoing onsite optimization and audits were performed by our technical team to ensure that, among other things, content is visible to search engines as well as visitors and that all pages and code were optimized pursuant to our keyword strategy and best practices.

Custom Design: World Maps Online had an original design that was very sparse and dated; we created a brand new site design for them that was not only more brand-aligned but was also more aesthetically pleasing and enjoyable to navigate. We created a new custom homepage along with custom banners and new category and product pages.

In addition, this redesign was created with SEO in mind. Getting the data into their category pages and ensuring it was optimized was a special task. We migrated the code over to ensure that their new store not only displayed properly after the redesign but that it was optimized as well.

SEO: World Maps Online wanted to drive traffic to its online store in addition to improving the user experience with migration to a newly designed BigCommerce store. To do so, we conducted a competitive analysis and keyword research to identify valuable keywords to target. We optimized their site structure, removed broken links and duplicate content, infused their website with fresh, optimized, keyword-rich content, and engaged in a content publication campaign - both onsite and offsite - to increase their authority and rankings and push traffic to their website.

Design: We wanted the new site to have the fun and color of the cake and candy industry, while also communication that Stover & Company is a serious B2B supplier capable of serving large clients. We landed on a design with uses bright and fun images and colors to draw the users eye to the parts of the site which underline Stover’s capabilities and reliability.

Development: The custom development on Stover & Company is woven into the design of the site so as to make navigation just that much easier. The custom auto-scroll on the brands pages makes can immediately take visitors to the brand page for the types of ingredients their business uses. We also worked with several 3rd party apps to bring advanced filtered search to the site and the ability for users to put together a quote list and request a price before checking out.

SEO: Because Stover was migrating from platform to platform, we needed to make sure that a 301 redirect was included in the project. This helps a site maintain its Google ranking even when its URLs will change slightly to accommodate its new system. We also provided ongoing Google Search Console support to watch for, and correct, crawling errors for a month after the new site launched. We are now working on an ongoing SEO campaign for Stover and Company which will take the domain authority that the project preserved and strengthen it even more in the coming months and years.

Custom Development: Divinity Clergy Wear’s brand new store needed some custom development to enhance the UX and make the shopping experience more streamlined and enjoyable. 1Digital^® Agency developed an advanced mega menu and search functionality for the design of their website, along with a 1-page checkout to improve the conversion rate optimization initiatives of their business; 1Digital^® Agency also developed a custom response design to ensure that their website would pass Google’s mobile-friendliness test.

SEO: 1Digital^® Agency created a custom SEO campaign to accompany the design and development project of Divinity Clergy Wear’s custom BigCommerce store. After extensive industry and keyword research, 1Digital^® Agency optimized the content on their website, updated the coding and design of their website and published new category page and blog content to their online store in conjunction with the publication of off-page posts to generate backlinks to increase their authority.

Custom Development: Mac of All Trades runs in concert with Mac Me an Offer, its sister company that buys used Apple products from customers. 1Digital^® Agency developed a very robust app that offered a huge amount of interactive functionality that did not currently exist anywhere else. This app consists of a very thorough quote generation tool that offers an accurate prediction of what Mac Me an Offer would pay for a customer’s used Apple products, based on the information provided by the customer. Though the app was developed specifically for Mac Me an Offer, since the two online stores are a part of the same parent operation, 1Digital^® Agency created the app to be accessible from Mac of All Trades backend as well. The app was synched between both online stores so that quote generation data, user behavior, account information, and store credit could be shared between the two BigCommerce stores via the app.

SEO: As the design team worked to update the layout and imagery of Waterfront Gourmet’s website, 1Digital^®‘s content team updated older content on their website so as to better align their message with their target market. This updated content was also a part of their onsite optimization initiatives and created in accordance with their larger keyword strategy. In addition to the redesign, 1Digital^®’s team creates content for Waterfront Gourmet on an ongoing basis that serves two functions - to inform their customers as it brings in traffic.

Development: In addition to the site redesign and responsive mobile design, 1Digital developed an easy-to-use and fully functional mega menu for J Devlin that organized all of their products in one location so that users can easily see all product options. We also integrated a “Share, Shop & Get Inspired” Instagram feed on the homepage to encourage customer interaction and increase conversions.

SEO: J Devlin Glass Art partnered with 1Digital for an aggressive SEO campaign that targets keywords relevant to their business in order to boost traffic to their site. With a successful website redesign, 1Digital is focusing on targeting the pages that are most important for J Devlin. Our strategy includes link building, on-page optimization, and content creation that incorporates the warm and personalized J Devlin brand and voice.