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What is Local SEO?
Local SEO follows the same concept websites apply in order to outperform their competitors in search results at a national level. However, it has a local component that allows a single page to target a specific region, city or even small zones within a city.
The vast majority of U.S. consumers routinely search for local businesses online, and 88% of mobile searches that include the “near me” phrase lead to a phone call or a store visit. Businesses that learn how to capitalize on these practices and apply a laser-focused local SEO approach will always be among the first in the top search results and will earn a coveted spot in the local map pack.
Local SEO levels the playing field, allowing brick and mortar businesses to compete against industry giants by leveraging their ties with their communities and the proximity of the searcher.
Local SEO can also help businesses establish their presence in multiple locations, granting them the ability to greatly expand their service area and target market.
Partner with 1Digital® and unleash the limitless potential of your business powered by our local SEO services.
Explore our SEO Services by Location
Capitalize on the Best Local SEO Services
Since 2012, 1Digital® Agency has designed and implemented processes that are validated by the results of our clients. We value transparency in our processes and, since trust is the cornerstone of a professional partnership, the better our clients understand our local SEO services, the better they will understand the impacts. Here’s how it all comes together.
Local Keyword Research
The hyper-targeted nature of a local SEO strategy requires thorough keyword research that takes specific factors into account. Search intent, most frequently used query structures in the area, and even voice search specific keywords are all factors that affect your rankings at a local level, and we provide the tools and methods to guarantee a successful local SEO campaign.
Industry and Competitive Analysis
Designing local SEO solutions requires an extensive competitive analysis to better understand the strengths and weaknesses of your business, in order to determine the best channels to reach your audiences and set proper KPIs. Our specialists can perform a local SEO audit to uncover these opportunities. Contact us if you have more questions about the benefits local SEO can bring to your business.
Google My Business Setup
The map pack you see when you perform local searches is powered by Google My Business. If it is not set properly, or if you haven’t even claimed your business, your potential customers will walk past your store without even taking a glance.
1Digital® has a team of local SEO consultants who will set up and thoroughly optimize your GMB listing, not resting until you rank in the local pack and outperform your local competition in organic results.
Dedicated Project Manager
Many digital agencies have an impressive roster of clients. However, very few offer personalized and tailored local SEO solutions that really address their partners’ needs. Every 1Digital® client is partnered with a dedicated project manager that guarantees that there is a team working with the sole objective of developing and implementing an SEO strategy to generate traffic and leads for long-term success.
One factor that makes 1Digital® unique is our transparency and reporting process. Your SEO campaign is always accompanied by an extensive SEO project report that details the specifics of the work our team completes for you. It provides access to our proprietary custom reporting methods. You will be able to check all the relevant information about your campaign and choose the metrics you need to make informed decisions, such as call tracking, lead attribution, client cost acquisition, and much more.
Local SEO Solutions
On-page, local SEO requires a different approach from eCommerce optimization techniques. Your website’s content and metadata needs to be crafted according to geo-specific keywords and set to send the right signals through the correct channels.
Optimizing title tags, meta descriptions, alt text and page copy is one of the most effective ways to position your website on the first page. However, implementing keywords in a natural and logical way is no small feat, especially if you´re focusing on local SEO for lead generation. Our local SEO agency’s experts design metadata optimization strategies that generate results.
Eliminate Duplicate Content
Google does not take duplicate content lightly. Your site must contain unique content and each one of your pages must accomplish a specific goal. Duplicate content might be the result of attempting to get multiple pages to rank for the same keywords, or that you haven’t done an adequate job of informing your audience about your brand, products, or services. Our local SEO consultants are equipped with the knowledge and skill set to check for potentially damaging duplicate content and remedy it as soon as possible, replacing it with original, optimized content.
Optimized Website Content
Google strives to deliver the best answers to the billions of search queries users perform every day. If your page does not offer valuable content, Google will not view your business as an authority on your products or services and your website will struggle to achieve rankings. Local search engine optimization services include the creation of a content strategy that targets the use of your most effective keywords, crafting a logical website structure through expert internal link building.
A comprehensive local SEO strategy is not limited to optimizing the content on your website. It must also include a well thought out off-site strategy to ensure your target audience is able to find your website in the search results.
There is nothing more frustrating for a user than a long, confusing, auto-generated URL. These poorly constructed URLs also have the potential to negatively impact rankings as Google uses URLs to determine a particular page or resource’s relevance to a search query. Optimizing your website’s URLs is no small task, especially when you are dealing with multi-location SEO or hundreds of product pages. Our local SEO experts are equipped to audit your site’s URLs and optimize them to include keywords to help improve your site’s search visibility.
Authoritative Backlink Profile
Earning backlinks is an essential component of a holistic off-site SEO strategy. By creating informative and valuable content that other websites want to link to, you are receiving a “vote of confidence.” In turn, these backlinks to your website are a signal to search engines that others vouch for your content. After enough of these backlinks have been accrued, search engines will then begin to infer that your content is worth linking to and should therefore be displayed in the search results. Acquiring relevant backlinks from websites with high authority, such as reputable local directories, can be very time-consuming. Our local SEO experts at 1Digital® will take the weight off your shoulders and create an extensive backlink profile for your website that enables you to climb the search results pages.
High-Quality Off-Site Content
Enlist a team of content creators and marketers who love writing about your brand and products. They do extensive research and create high-value content that search engines and users will want to consume and organically share.
How Local SEO Impacts Lead Generation
While the goal is to generate large quantities of traffic for your website, it is also crucial to receive highly qualified leads that will ultimately generate higher conversion rates. An hyper-focused local SEO lead generation strategy will place your business in the top positions on the search results page to ensure better visibility for your target market. Our local SEO experts will guide you through the process of creating and implementing an SEO lead generation strategy that will better qualify your leads and increase your conversion rates.
Utilizing PPC and Local SEO Together
For maximum local SEO impact, you can utilize PPC management services and SEO together. PPC marketing is often used to target the more competitive keywords that are difficult to achieve rankings for in the short term, while SEO is used for long-term organic growth, generating a synergic effect that provides greater lead generation opportunities from a wider source of traffic. Local SEO can also open avenues that are restricted through paid advertising campaigns but can be freely explored through well thought out content production.
Partner with a Local SEO Company Backed by Results
The competition for the top positions on the search results and the local map pack are more difficult to obtain now than ever before. To achieve the traffic and conversions necessary for long-term success, it is essential to partner with a local SEO company that is composed of digital marketing experts.
1Digital® Agency will design and implement a custom-tailored local SEO strategy for your business to help you achieve the top positions on local search results.
Benefits of Local SEO
Almost half of all Google queries are local searches, and searches containing the verbiage “near me” have seen significant growth over the last several years. A properly set Google My Business profile and an expertly devised local SEO campaign will ensure your store or website displays in the top search results every time someone conducts a search in your area related to the products and services you offer.
1Digital® Agency gives you the tools and methods to create an enterprise-level SEO roadmap. Increase visibility in local SERPS, and boost your foot traffic, leads and conversions by applying strategies designed to give your business real advantages over your competitors and organically develop customer trust. If you are looking to expand your number of physical locations, or you serve multiple areas, you need multi-location SEO. Our team of local SEO experts will develop your multi-location SEO campaign with a strong local foundation, to ensure you outrank your competitors on Google and other search engines. Additionally, we optimize your website and localized pages, create unique content that local users find relatable and engaging, and design a strategy that ensures scalability and long-term success.
What is Voice Search Optimization?
Typed and spoken Google queries are considerably different, and Google understands and displays results differently depending on what type of search is conducted. People use different words when they verbalize their questions to smart devices, and online shoppers have conditioned themselves to use natural language for querying about products and services. They often use terms like “Near Me”, “Can I Buy”, or “Open Now” when searching for products and services. eCommerce stores need to adapt to their audiences as they adapt in the way they interact with smart devices, and capitalize on the power of long-tail keywords. Partner with 1Digital® and let our local SEO consultants give you the key to understanding the future of voice search and how to properly optimize for it.