eCommerce PPC Management | Ecommerce PPC Agency | PPC Experts
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Neil Patel

Success Via a Unified
eCommerce PPC Management Strategy

Antiques PPC

24.07 ROAS in 2022

14% Increase in PPC Revenue YOY

Eloquence partnered with 1Digital® Agency for a PPC campaign on Google and Bing Ads, a 75-keyword SEO campaign, and a design overhaul.

Golf Shop PPC

81% Increase in PPC revenue YOY

10.11 ROAS in 2022

Dallas Golf partnered with 1Digital® Agency for a PPC campaign on Google and Bing Ads, and a 35-keyword SEO campaign.

Clerical Attire PPC

30% Increase in Revenue YOY

4.66 ROAS in 2022

Divinity Clergywear partnered with 1Digital® Agency for a PPC campaign on Google and Bing Ads, a 75-keyword SEO campaign, a robust Social Media marketing campaign, and a website design overhaul.

There are many reasons that eCommerce businesses pursue eCommerce PPC, or pay-per-click, strategies, in various forms. Paid search strategies can increase brand awareness, strengthen a business’s competitive positioning, eclipse competitors’ ranking for a variety of highly competitive keywords, boost conversion rates, and bring in additional web traffic.

eCommerce PPC Management That Gets Results

Pay Per Click (PPC) advertising, which includes eCommerce PPC advertising, requires an in-depth knowledge of best practices, version testing, keyword research, and competitor analysis along with reporting to make continuous improvements. To those unfamiliar with the nuances of Google AdWords and consumer behavior, a poorly planned PPC ad campaign will result in throwing good money after poorly chosen keywords and subpar ad copy. Following our 9-step eCommerce PPC process and PPC management services that we’ve been crafting for years, we generate higher conversions and lower your cost-per-acquisition (CPA). 1Digital®’s team of technical specialists and creative content producers combine years of experience on how to leverage your eCommerce PPC campaign to maximize ROI and promote your online business. The result is for your business to rank above your competitors while spending less by optimizing your quality score.

Get Started with a Free PPC Assessment & Consultation

A PPC campaign can be an efficient method to generate traffic and sales for eCommerce businesses, both in terms of money and time. A well-devised campaign will result in higher traffic and sales figures, but there’s a catch. It isn’t easy. If it were easy, everyone would be able to offer eCommerce PPC management services that brought big gains. There’s only 1Digital®, and therefore there’s only one proven 1Digital® process.

Start with a free PPC audit from 1Digital® and put the best minds in the country to work on your PPC strategy. The great thing about pay-per-click management is that you can really learn a lot from the figures of a current campaign. Our experts take a deep dive into your current strategies, analyze your keywords, assess your competitor’s tactics and ads, and assess your current metrics in order to give you both a quantitative and qualitative assessment of the performance of your current campaign. With our free PPC audit, you can see how your Google Ads are performing – and how they can be made better.

Start Free PPC Audit

Expert PPC Services.
Expert-Level PPC Performance.

Customers around the country take advantage of our diverse, collective PPC skillsets. A paid search campaign with 1Digital® means two big things: dominating the competition and maximizing ROI.

Amazon PPC

Amazon has become such a huge contender in eCommerce that showing up at the top of Amazon’s search results can be almost as difficult as appearing on Google. With a well-crafted Amazon PPC campaign, your business can beat the competition – despite Amazon’s millions of products.

Google Shopping

Competition is stiff as always on Google, with thousands upon thousands of sellers vying for the eyes of interested buyers. A click is not good enough; you need to select the right keywords and attract and engage the customer with an optimized product landing page to ensure a sale through a Google Shopping ad campaign.

Social Media PPC

Pay-per-click advertising designed specifically for social media platforms, Social Media PPC is fiercely competitive and requires constant monitoring of demographics, user behavior, interest, and other data. However, when well researched and implemented, it can be a real weapon in your PPC arsenal.

Dynamic Marketing

Dynamic marketing in PPC refers to the increasing trend toward making campaigns responsive to user behavior and the performance of current campaigns. If a keyword is performing poorly, a landing page is not optimized, or users’ interests have shifted, utilizing the best dynamic techniques to change your current tactics helps to ensure continued success.

eCommerce PPC by 1Digital®

PPC advertising might sound easy in theory, but in reality, it is one of the most complex facets of a complete digital marketing strategy. To be effective, it must rest on a foundation of well-researched keywords, ad copy that is both original and targeted, and appear on the right search engine result pages, at the right time, to the right prospective customers. It also requires agile, innovative thinking to respond quickly and effectively to shifts in your corner of the eCommerce market. Quick-thinking, genius-innovative genius, with a rapier-sharp analytical mindset? That’s just the long way to spell out 1Digital® Agency.

Keyword Research, Ad Creation, and Landing Page Development

A cost-effective, sales-driving PPC campaign takes effort and insight to plan. You need to know what keywords your customers are searching for and how they relate to your products. You also need to know what keywords your customers are not searching for. You need to know what phrases and content are appealing to them and aligned properly with your voice and brand. Even with a rockstar keyword list and sets of ad copy, without an optimized landing page, it might be all for naught. Does it sound thorough? It is – that’s why an expert like 1Digital® doing the heavy lifting makes you money in the long term.

Performance Monitoring

Half of the puzzle is in setting up the account and launching the campaign, but that’s just the beginning of a successful PPC initiative. We test many versions of ads to identify the most effective sets, keep a finger on the pulse of the performance of each keyword, track what devices consumers are using and even where they’re shopping. This continuous monitoring enables us to make quick decisions and responsive improvements – ensuring you’re using the most effective ads for the highest traffic and sales and the lowest CPA possible.

Why 1Digital® Stands Above the Competition

Due to the highly analytical nature of PPC marketing, thorough, detailed processes and equally detailed monitoring and reporting are vital to the health and success of a campaign.

Make Your First and Every Impression Count

Regardless of your industry – whether it changes by the season or has been steady for 100 years – keen attention to the behavior that makes your customers tick is one of the keys to success. Thought-leaders, lateral-thinkers, analytical masterminds, and specialists are the foundation of 1Digital®’s team. The best and brightest are behind the wheel of your eCommerce PPC campaign.

Make Your First and Every Impression Count

We Define Success in PPC Marketing

Pay Per Click marketing, in some ways, is like a game: easy in concept, but difficult to master. Anybody with a domain name and a Gmail address can sign up for Adwords, but it takes years of experience and consistent process improvements to look at product feed or a suite of analytics data and know immediately where changes can and should be made. Fortunately, those are the types of marketers we hire here at 1Digital®. If you’ve played the game of PPC and found it hard to win, maybe it’s time to take a lesson from some certified masters.

Reach the Right Audience with Your PPC Campaign

Our team of expert strategists understands better than anyone how many factors there are to consider while developing and implementing a PPC strategy. That’s why we’re uniquely poised to give your current PPC a thorough investigation to let you know how it’s performing. Don’t just take the results you get – set goals and achieve them. The first step is a free PPC audit from 1Digital® – because no one knows better than we do.


Keyword selection and continuous optimization is the cornerstone of an effective PPC campaign. Our keyword strategists use the latest analytical techniques to evaluate the strengths of your inventory, as well as the search and purchasing behavior of your customers. Our calculations will let us know which keywords to bid on at what times of day, on which devices, in what physical locations and much more. This aspect of your PPC campaign cuts costs and delivers higher ROI.

Detailed Keyword Research

We don’t just research your industry – we research competitor keywords as well as any keywords you are currently using in order to devise a lethal list of lightning-focused keywords for your PPC campaigns that can lower your overall costs.

Conversion Tracking

Setting up conversion tracking is also critical to the performance and success of a PPC campaign. It’s ultimately all about conversions, but to see where and when they occur, along with which ads resulted in conversions, we implement conversion tracking on your website. This gives us the ability to read the success of your campaign with full transparency.

Search Engine – Google / Facebook / Amazon & Bing

Every search platform is unique. Diversifying your PPC budget over all the possible channels will give you the best insights into best practices. Our marketing experts can help you decide which ads should display where and why. For Google and Bing, knowing how to place ads requires a deep understanding of the behavior of your customer at each stage of the sales funnel. Facebook Advertising is very different, as the users aren’t there to research products, so you have to design a strategy that dissects the behaviors of shoppers, researchers, Facebook users, and your own customers.

Banner/Image Ads

The AdWords Display Network is the largest digital ad network on Earth. You can try your banner ads out in an nearly endless variety of contexts, but it is that flexibility itself that makes the process difficult to refine. To place those ads with laser precision requires insight, tools and experience, all of which 1Digital® Agency brings to the table, along with a history of success proven by results.

Adtext A/B Testing

Despite all the advanced analytics at our disposal, sometimes the best marketing can benefit from good old fashioned guess and check. The slightest change in the placement of a button, color, or alignment has shown us rates up to 50% apart in click-through rate! We run continuous A/B tests to improve the effectiveness of your messaging. This basically ensures you are currently using only the most effective ads, copy, and placement in your campaign.

One Dedicated Project Manager

Our clients trust us with sensitive information, and we respect that. Throughout the duration of your eCommerce PPC campaign, you will have one dedicated account manager who will become familiar with your business and industry – inside and out. One dedicated point of contact will provide you with the security and reliability of an invested and dedicated expert.

Remarketing / Retargeting

Remarketing is the process of readdressing and improving PPC tactics every day. This gives you much more control in reaching and appealing to past visitors. It also requires more decision making that will affect the success of the efforts. After we add the tags, we create the remarketing lists. Who gets selected? For which list? How many lists? What are the best rules to set? Should custom parameters be applied? The complexity of the process cannot be understated, and the answers are crafted from sophisticated technology guided by the hands of our experienced strategists.

Weekly Reporting

Trust and transparency are some of the keys to the wonderful relationships we have with our partners and customers. We’ll get you access to our dashboard and send you automated weekly emails with status on your campaign so you’re always in the loop.

Search Network

PPC is not just those first couple of ads at the top of a Google search result page. When it comes to deciding whether your ads belong in the search network or the display network, or if you should be placement targeting or topic targeting, a lot of fine-tuning and observation need to be done. The number of impressions a client gets in a particular type of campaign depends on a huge number of factors. PPC is a mix of art and science along with the trial and error of continuous testing and improvement. Getting that valuable information leads to substantial results.

Analytics and Reporting

Understanding customers is crucial to success in paid search marketing. eCommerce analytics gives you a snapshot of how your customers behave when they think no one is looking. However, turning raw analytics data into an actionable strategy isn’t always straightforward. The 1Digital® team has the experience to mold the clay of your analytics numbers into eCommerce PPC marketing that holds water. That is, we see raw data and know what to do with it. You’ll also have access to an analytics dashboard, so you can see the success of your PPC efforts firsthand.

Monthly Reporting

1Digital® provides you with monthly summary reports to let you know the lay of the land and help you understand where the direction your campaign is headed so you can see the success we have delivered.

Activities Critical to eCommerce PPC Management

The entire process is crucial to success, but it is the continuous monitoring and improvement of paid search ads that really enables a campaign to respond to, and capitalize on, the most effective techniques.

Our Process Entails but Not Limited to…

Creation of highly relevant ads: It starts with the right keywords, the right ads, and the ideal ad placement. Without these at the start, a campaign will have little room to soar.

Device performance monitoring: Want to know if most of your shoppers are on mobile devices or desktops? So do we, and we track this data. That’s how we know where to place your ads.

Geographic targeting and monitoring: Your shoppers may be online, but where they are physically located is critical information. It affects both search intent and consumer interest. We keep a close watch on geographic data to maximize the efficacy of your ad campaign.

Monitoring and analyzing changes in consumer behavior: What do users do when they see your ad? What do they do after they click your ad? Does one ad appeal to the same user, while another does not? These are all things we track and leverage to the advantage of your campaign.

Custom Reporting

Channels Source Reporting

Insight on which channels are performing the best and driving the most traffic and leads.

PPC Custom Reporting

Heat Mapping ROI Reporting

Quickly and easily track revenue performance that helps build better customer experience and ROAS.

PPC Custom Reporting

Device & Real Time Insights

Access computer, tablet and mobile device for real-time insights anytime, anyplace.

PPC Custom Reporting

Comparison Reporting

Reporting that focuses on MoM/YoY revenue comparisons and trends. Historical performance data & growth from a birds-eye view.

PPC Custom Reporting

Comprehensive eCommerce
PPC Campaign Process

Campaign strategy & execution

Campaign strategy & execution

Customized, not cookie-cutter.

Campaign restructuring & build out

Campaign restructuring & build out

Reduce spend, increase ROAS.

keyword research & development

Keyword research & development

Hyper-targeted keywords & audiences.

remarketing, display, youtube & shopping

Remarketing, display, Youtube & shopping

New revenue & prospecting.

ad copy creation

Ad copy creation

Defined & unique messaging for your brand.

a/b testing

A/B testing

Increase conversion rates & on-site performance.

conversion & ROI tracking

Conversion & ROI tracking / setup

Tailored to your business model & marketing goals.

account management & reporting

Account management & reporting

Track, monitor, analyze & report.

eCommerce PPC FAQ

How Can an eCommerce PPC Campaign Help My Store?

There are many ways a perfectly executed PPC campaign can help your business generate the leads it needs to take off. You want your products and services to be put front and center of your audience’s visual range. PPC is the fastest way to achieve this by driving traffic and leads to your landing pages and increasing your chances of converting. Additionally, PPC is still among the most cost-effective and quickest ways to maximize your marketing budget´s impact.

Why Choose 1Digital For Your eCommerce PPC Campaign?

While PPC campaigns have incredible advantages, they must always be designed and executed by digital marketing experts with a proven track record of success. After an in-depth eCommerce PPC audit, our digital marketers design the correct buyer persona based on data and our extensive knowledge, allowing them to create cost-effective PPC campaigns that yield the highest possible ROI and conversion rates. Additionally, we help you improve your landing pages and sales funnels making every click count.

Why Is PPC Important For eCommerce Websites?

There are many reasons your eCommerce site can benefit from an expertly crafted PPC campaign. PPC is a very good way to kick off a marketing campaign and position your brand, virtually producing instant results. Moreover, PPC is the perfect way to start building a following while running a parallel and synergic SEO campaign. This drastically reduces the time it takes to position your brand organically. Pay-per-click is also the preferred method for those who need to target extremely specific audiences, making sure they receive clicks from already interested buyers.

What Are Proven PPC Strategies For My eCommerce Site?

There is a wealth of PPC strategies that will definitely boost your CTRs and conversion metrics. However, they must all work in synchrony if you want to make sure every dollar you spend provides a solid return on your investment. Among the most popular strategies is to create different ads for different buyer persona profiles and perform A/B tests. Once we determine which ad provides the best results, our marketers will perfect it and launch a campaign focused on that ad or group of ads. However, no campaign will produce satisfactory results if your website, product descriptions, and checkout system are not set for maximum performance, offering a seamless customer experience for visitors. Partner with our marketing specialists at 1Digital® Agency and start designing a fully customized PPC campaign today.

eCommerce PPC Campaigns That Get Results

  • Campaign Strategy & Execution
  • Keyword Research & Development
  • Remarketing, Display, Youtube & Shopping
  • Conversions & ROI Tracking
  • Unique Ad Creation & A/B Testing
  • Account PPC Management & Reporting

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