Shopify Plus Web Design Agency

Custom Design: Samantha Margaret, operating from SamanthaMargaret.com, is a brand that specializes in providing favors and accessories for bridal showers, weddings, and similar festivities. A website that closely aligns with its brand image is vital to its customer experience.

This client partnered with our team of eCommerce designers for a redesign of their online store, which would preserve and reinforce the image, color, and design scheme of their brand as fun but sophisticated. Our designers created a more modern homepage that was better brand-integrated and easier to navigate, featuring branded badges for featured products, top categories, and customer favorites.

We also redesigned their category pages, product pages, and “About Us” page. As the “About Us” page is one of the most important pages on an eCommerce website, our designers were careful to sew elements of the brand into the layout, coloration, and fonts used on the page; we also included badges for navigation from the About page to other key pages, including the client’s blog and product categories.

SEO: Advance Apparels, at AAShopUSA.com, has been a visionary in fashion and has experienced great success since 2001. They design unique women’s clothing and then produce it in-house, specializing in batik clothing, West African Prints, tie-dye, and more. Though they sell direct to consumers, much of their business was in B2B sales; when the COVID-19 pandemic struck, they needed a new and creative digital marketing approach to reach more customers to offset the changes.

This would require thorough keyword research and an in-depth competitor analysis to see where the opportunities lie. A particular challenge was ensuring that search volume and search intent were well-aligned. To reach the right audience, 1Digital^® had to make sure that the keyword strategy hinged on keywords that had not only volume, but the right search intent associated with them.

Our custom campaign thoroughly optimized Advance Apparels’ website and then entailed an extensive strategy of content publication and backlinking to increase their domain authority and organic rankings for highly specific, targeted keywords. After only a few months, their organic rankings and traffic both experienced big jumps - and their year of year growth was even more impressive.

SEO: Cyclone Pods is a producer and seller of premium nicotine-free vape products. Despite the fact that many of their products are made without nicotine and without many other known harmful additives, their business is PPC-restricted by Google.

This eliminated paid search marketing from the list of digital marketing initiatives that they could pursue, but it opened up plenty of opportunities for SEO. Cyclone Pods partnered with 1Digital^® Agency for a particularly large SEO project, even though their product catalog is much smaller than those of many other clients pursuing projects of similar scope.

1Digital^® Agency optimized Cyclone Pods’ website with a particular emphasis on target pages, removed broken backlinks and disavowed toxic links, audited their website for duplicate content, and ensured their URLs were SEO-friendly. 1Digital^® also published a variety of new content to their website and to third-party locations to increase their keyword ranking and to establish a link strategy to build their authority, all the while monitoring their Google Search Console for errors and warnings.

Within a matter of weeks, Cyclone Pods began to see positive keyword movement and big increases in traffic to their online store, both of which equate to higher conversions and sales figures.