Social Media Management
Social Media Marketing for the eCommerce Industry
Ready to Get Serious about
Social Media Marketing?
No modern digital marketing strategy is complete without a comprehensive social media marketing strategy, but user behavior varies by platform. Complex user tendencies and the unique positioning of each business require a custom approach for engagement, exposure and success.
1Digital® Agency is a social media management company that unites creativity with analysis, developing a strategy that will hone in on your user’s unique behavior in order to deliver the type of content and posts that interest and excite. Contact a member of our team today to get started creating a social media strategy.
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Social Media Marketing Services Aligned with
Your Target Audience’s Interests
Social media marketing is a critical component of a sound eCommerce digital marketing strategy. In the modern digital marketing landscape, every business needs a strong social media presence to compete effectively. Consistent posting, platform performance monitoring and user engagement are all central to brand management, customer satisfaction, and generating interest in your products and services.
1Digital® Agency’s eCommerce-centric approach to social media marketing helps your business build stronger connections with your followers while improving your position as an authority in your industry. Our carefully structured campaigns will increase your brand visibility, garner more engagement, and build a more cohesive online presence for your business.
1Digital® will form a strategic partnership with you to build a bespoke social media campaign that accounts for your unique business goals, for the best results possible.
A Social Media Management Agency
to Expand Your Reach
A social strategy executed by a capable social media management agency not only saves time, but can expand your reach and increase engagement in effective ways you didn’t even know were possible. No one knows your business better than you, and a consultative partnership with an experienced social media marketing agency will bring you the combined benefits of creative, consistent posting, and analytical insight into user behavior.
A strategic partnership with 1Digital® can help your business reach its social media goals, and open communication is vital. You bring in-depth knowledge of your products, services and user interest. We listen and craft a strategy that will reach your target market at the right time, on the optimal platform, utilizing posts that will pique their interest and stimulate engagement. No one is a stronger brand advocate than a happy customer, and social media advertising has become the most effective way to spread brand awareness while building trust and interest.
Social Media Engagement is No Longer Optional
Social media is essential for online stores that want to build a loyal customer base and successful brand. If you do not maintain a presence on social media for your business, you will appear disengaged, impersonal, and unapproachable compared to your competitors.
Not only is social media important for your customers, but it’s also critical for the overall success of your eCommerce store. Google expects a healthy domain to have a strong presence on social media. While active social media business profiles are not considered a formal ranking factor, they do play an important role in SEO.
Trust is another key issue to take into account that online stores often struggle with. You are better able to build trust with your customers when they see an active social media page that puts their needs and concerns first. Properly managed social media pages can be used to make important announcements and keep your customers informed with everything going on with your business, such as product releases and flash sales.
Why Every Business Needs a Social Media Strategy
With our eCommerce social media management services, we can help your business shine on all of the major platforms where your customers are. Our social media marketing and optimization services are scalable, cost-effective and fully managed.
Social media engagement is critical for businesses of all sizes in the eCommerce space. Web stores thrive on repeat business and customer loyalty. Did you know it costs 7 times more to get a new customer as it does to keep an old one? An engaged social media following is essential for building brand awareness and for capitalizing on repeat business.
What stands out about our marketing services is that they are custom tailored to your business. We can be as involved as you need us to be in your social media efforts. From template design and scheduled social media posting, to customer engagement and ad management, we can take care of all of your social media needs under one roof.
Social Media Management Services
Account Analysis
We begin by carefully going through your accounts to ensure that they are optimized both for your users and the search engines. We will also set up new accounts for you as needed.
Campaign Strategy
Next, we will work with you to develop a comprehensive strategy based on your eCommerce goals and what works best in your industry.
Content Creation
We create graphics and copy in line with your brand, according to the strategy we have outlined. This content is specifically designed to drive engagement.
Post Scheduling
Each piece of content we create for your campaign is then scheduled using our specialized content management system. You will be able to view each post, approve what you like, or request revisions as needed.
Brand Awareness
Our campaigns are designed to strengthen your brand through consistency, attractive graphics, and informative content.
Custom Reporting
Our in-depth reports provide insight into your social media accounts, including monthly impressions, engagements, website visitors, and up to date follower counts.
Effective eCommerce Social Media Management
Organic social media services rely on the proper foundation and the right strategy to be effective. Though our campaigns are customized to fit your business needs, we build these campaigns within the scope of a proven marketing formula that greatly increases the likelihood of success.
Setup: Our setup process is thorough and detailed. We take the time to ensure that your accounts are all branded properly, that they have all of the necessary information, and that they are in good standing.
Social Content Development: A successful social media marketing strategy is dependent on high-quality content. We create premium Facebook and Instagram posts, beautiful Pinterest pins, product highlights, and more, all of which will be scheduled on your custom content calendar.
Social Search: We look at eCommerce marketing from all angles. This means optimizing your social media pages in order to attract organic traffic from Google and other search engines. We make sure your page bios and content have the best possible chance to rank for your branded keywords and potential industry keywords as well.
Strategy Calls: Working together to form a coherent strategy is part of what makes our approach to social media so special. Every month, your dedicated social media project manager and strategist will meet with you to discuss products you want to highlight, new promotions, and the overall direction of your campaign in order to stay on track with your goals.
Store Integration: Communication between your eCommerce site and your social media accounts is one of the key elements we focus on. Our team will help to ensure your website is linking properly with your respective social media channels and that your store has all of the proper pixels and integrations necessary for tracking custom behavior.
Customer Support: A successful campaign isn’t just about content and strategy. You will be able to reach out to our team with any technical concerns or content issues at any time. We are here to help grow your business and have a full marketing team at the ready to make sure your social media campaign is running smoothly.
Instagram Management Services
Instagram shopping is one of the hottest new trends in eCommerce marketing, allowing qualified brands to create a shopping feed within the Instagram app itself, capitalizing on this platform’s massive popularity. This allows you to get your products in front of more customers, without them ever having to leave their favorite app.
If you have been wondering how to set up Instagram Shopping but are at a loss, our team of social media experts can help. Our social media services include professional Instagram Shopping installation, so you don’t have to concern yourself with trying to complete the integration correctly.
Facebook Management Services
Facebook has nearly 3 billion users around the world, just short of half of the global population. With users in just about every country, Facebook can be an extremely powerful resource for spreading brand awareness, reaching new customers, and engaging in strategies to retain existing customers.
Professionally-managed Facebook pages provide businesses with a branded avenue for providing customer service, sharing valuable news, developments and other content associated with their products and services, and generating new traffic to their websites.
There is no doubt that Facebook can enable your business to provide better service and generate new leads, but managing a professional account is costly and time consuming. A partnership with 1Digital Agency will help you manage your posting schedule, content strategy, and user responses as well as help you increase user engagement in order to maximize interest in your brand and potentially boost traffic and sales.
Pinterest Management Services
As a platform that leans heavily on the value of visuals, Pinterest enables businesses to easily capture the attention of their customers with attractive imagery and pairing it with unique, captivating on-brand content. More importantly, Pinterest is an excellent tool for driving users, both new and returning to your website. Each pin we create contains a link to your website, and popular pins are instrumental as eCommerce lead generators.
However, success on Pinterest is attributable to several factors, including consistency, the aesthetic value of your pins, and how appealing your content is to your target audience. An adept social media management company like 1Digital combines the creative talent of experienced content marketers with in-depth analytical insights, to produce original, attractive pins that will delight your customers and result in more clicks, increased engagement, and higher traffic.
1Digital® eCommerce Services
