SEO is a great way for eCommerce businesses to increase their online visibility and organic traffic. If you are interested in improving the SEO value of your Volusion eCommerce website, then today we will be looking at a few of the basics.
Volusion
Volusion is a great eCommerce platform for a wide range of businesses. It offers users the ability to create professional websites that offer the kind of user experience needed to draw in and retain customers. As Volusion experts, we have a few tips for businesses looking to get more out of their Volusion SEO.
In order to help their users get off on the right foot, Volusion comes packed with a great suite of tools for setting up an eCommerce store. This includes several ways that users can improve the SEO value of their websites. If you have not fully explored your Volusion dashboard, we will have a few helpful tips on the steps you can take to make your site better for users and search engines alike.
SEO
The term SEO gets used a lot in the world of digital marketing, but not everyone understands exactly what goes into an SEO campaign. There are a wide variety of factors that will have an impact on a website’s SEO value. In order to understand how to improve your Volusion SEO, you first need to know a few things about search engine optimization and how it works.
Most people believe that SEO is exclusively about content. While content and the creation of backlinks is an essential part of any good SEO campaign, it is only a piece of the puzzle. In addition to creating beneficial content that links back to your site, it is also important to have optimized content on your website.
All of the content in the world can point towards a page on your website, but without proper optimization on those pages, you won’t get the best possible results. Little things like making sure your load times are quick to make the online eCommerce experience faster can have a big impact. This is especially important when it comes to landing pages that draw in a lot of traffic.
Search engines have algorithms that crawl websites in order to assess how valuable that site might be to search users. These algorithms are designed to look at several factors when making their assessments to provide a superior online eCommerce experience for search users. This means that it is important to have an SEO strategy that includes optimizing several different parts of your website. All of the onsite SEO efforts can be lumped into the category of technical SEO. This includes efforts that will make your website easier for search engines to navigate. It will also help to give your website a more professional look and feel.
Meta Titles
One of the most important things to start with when it comes to optimizing your Volusion site is to make sure you have the proper meta titles in place. Meta titles are the tags for a webpage that will appear in the browser tabs for that particular page. Having the proper meta titles on your pages will help search engine algorithms easily crawl your website. It will also help your pages rank for the appropriate keywords related to those meta titles.
Meta Tags
In addition to meta titles, you will also want to consider the meta data on your product pages. Metadata covers a lot of different parts of your website that may not be seen by users, but will be crawled by search algorithms. If you go into the marketing section of your Volusion dashboard and select SEO, you should find a section dedicated to Meta Info. In this section of your dashboard you can assign keywords to pages, and edit the tags on your pages as well. Once you fill out the default value for your meta tags, your Volusion site should update automatically on all of your pages with blank SEO tags. This can save you a lot of time and help with your website’s optimization.
Look at Page Content
In addition to meta information you will want to look at the actual client facing data on your site. Content like blog posts and even short descriptions on category pages can both be valuable places to increase your SEO value. For example if you have a category page, you might want to add a short description to the top or bottom of that page that will include relevant keywords. This will help search engine algorithms rank these pages higher when users search for those keywords.
Update URLs
Another great way to improve your site’s SEO value is to take a look at your page URLs. By default more URLs will just look like a bunch of ID codes. While these URLs are functional, they don’t help when it comes to navigating your website. Basically if you cannot look at a URL and know where it is going to take you, it needs to be improved. Adding categories and product names to your URLs is a great way to make your site easier to crawl and navigate.
Get a Second Opinion
Based on these previous few tips, it should be obvious that a lot of different factors go into optimizing a website. With so many moving parts, it can be difficult to know exactly what steps to take next or know whether the work you are already doing is paying off. There are a number of SEO checking tools available online. This includes a variety of free tools as well as some great paid services for companies who want to take a closer look at their SEO. You can use these tools to review your website and see what advice they provide to improve your SEO.
Another great way to get a second opinion on your Volusion SEO is to reach out to our team. Here at 1DigitalⓇ, providing world class SEO services is our specialty and we are also experts on working with the Volusion platform. We are happy to perform a free SEO audit on your website and discuss our findings with you. From there you can decide if you would like our SEO team’s services in creating the perfect digital marketing campaign for your business. If you would like to get your free audit and schedule a meeting, just give us a call at 888.982.8269 to talk to one of our SEO experts.
